In ancient times, before the existence of digital media, it was difficult for people to spread the news quickly. The mediums were restricted to TV, Newspapers, Radio etc. But, with the invention of the Internet and increasing exposure to the online world, the speed at which information spreads is quicker than a forest fire. And, that’s why online reputation management has gained importance.
Do you know mere a single unsatisfied experience by a customer can lead to bad reviews including negative commentary? In other words, the rewarding domain of Online Reputation Management (ORM) can be impacted by negative comments even if it is from the same source. Besides this, it could be highly daunting to navigate every activity performed but, the right tools and skills can help with this.
In addition to this, it will raise brand awareness and drive sales. But, before merely closing any random services it is necessary to choose the right one for you, whether it is for managing an online image for a celebrity, business, software market, brand etc. It should be aligned with your needs. That’s why Xaltam Technologies tries to figure out the right approach because customers should receive the Best Online Reputation Management Services.
What Does Online Reputation Management Mean?
Reputation Management experts put efforts into managing the information present online about a company an individual or a brand. The ultimate objective is to create an appropriate and sustainable reputation that also successfully represents the mission statement and the vision associated with that brand. In addition, it focuses on driving brand sales, increasing site visits and increasing sales.
Online Reputation Management or ORM is categorized under Search Engine Optimization (SEO). It also involves many technical aspects where the functioning of the software requires to be managed effectively. So, when an individual searches for your company or brand online on search engines such as Google or Bing, it will be visible to them on the first page due to good performance in technical aspects and search engine aspects. As many searchers don’t jump beyond the first page so if you are not listed there you will miss that lead.
It is also important that any type of content on the first page is likely to be consumed by the searchers interested in your brand no matter if it is good or bad. Hence, it is important to ensure that your reputation is categorized under easily finable and a good online community.
With continuous optimization, you can successfully fetch a positive brand reputation. Some of the channels through which online reputation can be managed are as follows;
Earned Media
This involves press coverage, blogs at other websites, listings at Trust Pilot, and review sites such as Google and Yelp. It is an amazing method to instil brand confidence because when other sites mention you, it further signals trust. Google further recognized this by raising positive off-page signals.
Owned Media
This involves any media that is owned by your brand. For example, blogs, websites of your brand, and pages that are associated with third parties. SEO also plays a very important part in this. If you have controlled web pages and rank higher in search results you will have a greater influence on your brand. Additionally, it also increases the online traffic to your content.
Paid Media
It involves all types of platforms or channels where a brand has to pay to have its business or brand name included in it. This comprises advertisements on Microsoft Google or LinkedIn Sponsored content. It makes it easy to reinforce your famous story. Although it’s not as effective as your owned or earned media, it is the fact that people mostly trust when search results are organic rather than paid or commercial advertising.
Shared Media
This includes the marketing of the content which is shared amongst you and your brand. It is essential to monitor how they interact with your business online. Social media especially needs to be managed efficiently. Suppose you have a huge amount of negative criticism on Facebook, it will ultimately hamper your brand’s image. To counter unfavourable criticism or to seek help for personal reputation management or digital reputation management assistance make sure they are trained to monitor real-time brand mentions.
Why Is It So Important To Manage A Brand’s Reputation?
Rating and reviews can make a reputation or break it. You must have noticed every everyday customers rate software services provided at online platforms such as through websites, custom-made software applications, web apps etc. From one to five stars along with commenting. Hence, every response becomes very important whether it is positive or negative. This is not only for the potential customers but also for the existing clients. These have the potential to either make a reputation or break it. Let’s check some of the reasons that are listed below;
Gives High Revenue
It is necessary to sustain trust in a brand. Existing customers tend to share their experiences with other people. This helps customers to differentiate a brand from its competitor. This also conveys that a brand is reliable which is when it helps translate to sales. A good online reputation helps raise credibility and improve sales thereby increasing revenue.
Increases Credibility & Customer Trust
It is all about how the customers recognise a brand, whether influencer or celebrity or business. It is tough to earn a customer’s trust. As it is obvious that a brand cannot exist without a brand reputation. Hence, it is necessary to manage a brand’s reputation.
Uplifted Professional Image
A professional image in itself is a great marketing tool. It might be a bit time-consuming to build a potential customer base that adapts their products or services. Googling a business name is the only method through which a customer either current or prospective would engage with the information. In case, there is something negative they will make a judgement to stop doing business with you. But, if the online reputation is effectively managed, it becomes easy to get rid of the negative content that is posted that is associated with your brand.
Better Ranking at Search Engines
Online reviews always impact SEO. Search engine algorithms are intelligently devised to consider online reviews of a company so that customers get the best. So, when a company manages its online reputation it gets rewards in the form of increased SEO exposure.
Choose the Best Online Reputation Management Services,
Suppose you have a virus in your body, you need to discover it sooner so that it won’t start infecting your vital organs and other associated organs. Therefore, when you constantly monitor your online reputation and address the unfavourable concerns of your customers it would be easier to establish trust and credibility before they go uncontrollable, or may harm your reputation permanently. It is something like keeping an eye on the online community and dealing with unfavourable reviews quickly before they ruin everything.
Google Alerts, SEMrush, Reputology, ReviewPush, Chatmeter, etc are some of the tools that can be employed for monitoring online activities. Comparatively, it could be an easy task to set up an online reputation but it requires consistent monitoring and lots of effort for positive online reputation management that is beneficial for a brand or a business. Moreover, the managing experts or agencies or companies who are providing such services must ensure that the privacy and security of the public figure or brand is maintained. Hence, it is crucial to investigate properly that the service provider is addressing all the necessary elements of Online Reputation Management (ORM).
Looking to fix your online reputation to bring more traffic to your brand or business, or want to manage the digital image of your public figure, XaltamTechnolgies can help you out with the best efforts.
To know more about it, connect to Xaltam Technologies
